DSW

INDUSTRY

DELIVERABLES

Website Redesign - UX Strategy, UI Design, Content Restructuring

Website Redesign - UX Strategy, UI Design,

Content Restructuring

Live Link

Website

Data Science Wizards (DSW) is a global AI innovation company helping enterprises build and scale end-to-end AI and Generative AI solutions. With deep technical expertise and a strategic product mindset, DSW supports organizations through data transformation, model development, and AI productization-bridging the gap between experimentation and production.

Disclaimer: DSW Website was designed during my time at Enigma Digital. All rights belong to the agency and its client. This work is shared for portfolio use only.

Overview

While DSW had a strong portfolio and client base, its previous website failed to capture the scale, sophistication, and clarity expected from an enterprise-grade AI company. The old site felt more like a startup MVP than a strategic partner.

We at Enigma Digital were brought in to reimagine their digital identity-crafting a site that reflects DSW’s expertise, sharpens their messaging, and appeals to the C-suite at large enterprises seeking reliable, end-to-end AI delivery partners.

The Challenge

DSW was growing fast-but its website wasn’t communicating that growth.

The site structure was fragmented, with scattered information that made it difficult for users to understand DSW’s full capabilities.
Visuals felt outdated and lacked the design depth expected of an innovation-focused company.
The narrative was too technical, without enough business context for decision-makers.
There were no clear conversion funnels, making it hard to convert interest into action.

In short: great company, great work-but not a great first impression.

DSW was growing fast-but its website wasn’t communicating that growth.

The site structure was fragmented, with scattered information that made it difficult for users to understand DSW’s full capabilities.
Visuals felt outdated and lacked the design depth expected of an innovation-focused company.
The narrative was too technical, without enough business context for decision-makers.
There were no clear conversion funnels, making it hard to convert interest into action.

In short: great company, great work-but not a great first impression.

Approach

Position for Enterprise Confidence

We reframed DSW’s messaging to speak directly to their ideal clients-CTOs, heads of data, and transformation leads at enterprise companies. The new structure starts with the "why" and the outcomes, before moving into technical depth.

Pages now tell a sharper story:

“We solve high-stakes business problems using AI-through strategy, delivery, and deployment.”

Structure the Offering Clearly

We organized the site into three clear pillars-GenAI, Enterprise AI, and AI Enablement-making it easier for users to understand how DSW can help based on where they are in their AI journey.

Each pillar has a dedicated landing page, supported by case studies, tailored CTAs, and simplified language for non-technical stakeholders.

Structure the Offering Clearly

Each pillar has a dedicated landing page, supported by case studies, tailored CTAs, and simplified language for non-technical stakeholders.

Build a Design System That Feels Future-Ready

Visually, the site leans into bold structure, crisp typography, and dark, sophisticated tones balanced by vibrant accents-capturing the technical intensity of the domain while maintaining approachability.

Design decisions prioritized clarity and movement:

Modular layouts allow for content flexibility
Dynamic transitions add polish without distraction
CTA visibility is maximized across scroll lengths and devices

Build a Design System That Feels Future-Ready

Design decisions prioritized clarity and movement:

Modular layouts allow for content flexibility
Dynamic transitions add polish without distraction
CTA visibility is maximized across scroll lengths and devices

The Outcome

Repositioned Data Science Wizards as a polished, future-ready AI partner.

Shifted the website narrative from technical-heavy to outcome-driven communication.
Introduced a clear content hierarchy with offerings structured under GenAI, Enterprise AI, and AI Enablement.
Built a modular, scalable layout that adapts as the company grows.
Refreshed the visual identity to feel confident, modern, and enterprise-ready.
Strengthened DSW’s market perception as a trusted AI innovator.

Takeaway

Design must reflect maturity

DSW had outgrown its old digital presence. The redesign wasn’t just about looking modern-it was about projecting confidence, structure, and enterprise readiness to match the scale of their work.

Clarity wins in complex industries: AI and GenAI are inherently technical, but what decision-makers need is clarity. By simplifying the information architecture and focusing on outcomes, we made the offering more accessible and compelling.
A flexible system beats a fixed site: The modular design approach means DSW can grow without rethinking the website every few months. Whether it's adding a new case study or launching a new service, the design system supports it with ease.
Tone matters as much as visuals: In B2B, trust is half the battle. The balance of sharp messaging and clean design helped shift perception-from experimental AI consultants to reliable enterprise AI partners.

Design must reflect maturity

DSW had outgrown its old digital presence. The redesign wasn’t just about looking modern-it was about projecting confidence, structure, and enterprise readiness to match the scale of their work.

Clarity wins in complex industries: AI and GenAI are inherently technical, but what decision-makers need is clarity. By simplifying the information architecture and focusing on outcomes, we made the offering more accessible and compelling.
A flexible system beats a fixed site: The modular design approach means DSW can grow without rethinking the website every few months. Whether it's adding a new case study or launching a new service, the design system supports it with ease.
Tone matters as much as visuals: In B2B, trust is half the battle. The balance of sharp messaging and clean design helped shift perception-from experimental AI consultants to reliable enterprise AI partners.

Project

PATRONUM

Download Resume

Delhi, India