Monielink

INDUSTRY

FINTECH

DELIVERABLES

PRODUCT Strategy, UI/UX Design, Visual Refresh

Website

MonieLink is a secure neobank platform under Montra’s ecosystem that helps Nigerian businesses meet compliance requirements and streamline payments. It provides a unified Super SDK to integrate digital banking services into mobile apps. It enables features like digital accounts, payments, card issuance (virtual and physical debit, credit, prepaid), merchant acquiring, digital lending, loyalty programs, KYC verification, and dual transaction services, aiming to drive revenue growth, customer acquisition, and operational efficiency through scalable, cloud-based infrastructure.

Disclaimer: Monielink was designed during my time at Enigma Digital. All rights belong to the agency and its client. This work is shared for portfolio use only.

The Starting Point

When I first looked at MonieLink’s old site, it didn’t feel like a product.
It was buried inside Montra’s main website as a single landing page, overloaded with text and scattered details, limited visibility and fragmented messaging. The product was growing-but the web presence didn’t reflect its scope, maturity, or value.

From a UX lens, three issues stood out immediately:

No Clear Value Proposition – Users had to wade through jargon-heavy paragraphs to understand what MonieLink actually did.
Fragmented User Journeys – All cards and features were crammed into one page without hierarchy, forcing users to scroll endlessly instead of navigating logically.
Lack of Product Depth – It felt more like a brochure than a platform. There was no sense of scalability, modularity, or future growth.

For prospective clients, this meant wasted time, confusion, and missed conversions. For MonieLink as a product, it meant the story of innovation and scale wasn’t being told.

As the Lead Product & UI/UX Designer, my mission was:
👉 Transform Monielink’s website from a static brochure into a strategic, conversion-ready experience that builds trust and drives adoption.

From a UX lens, three issues stood out immediately:

No Clear Value Proposition – Users had to wade through jargon-heavy paragraphs to understand what MonieLink actually did.
Fragmented User Journeys – All cards and features were crammed into one page without hierarchy, forcing users to scroll endlessly instead of navigating logically.
Lack of Product Depth – It felt more like a brochure than a platform. There was no sense of scalability, modularity, or future growth.

For prospective clients, this meant wasted time, confusion, and missed conversions. For MonieLink as a product, it meant the story of innovation and scale wasn’t being told.

Problem with the User Experience

The “What is this?” Problem

Users landed on the page and were immediately hit with dense text blocks, heavy jargon, and long lists of card types.

Instead of answering “What does MonieLink do, and why should I care?” it forced users to decode technical copy.

→ Business Impact: This created friction right at the entry point, many potential leads likely dropped off without grasping the value.

The “Lost in the Scroll” Problem

All features, use cases, and benefits were stacked into one endless page.
No prioritization, no clear flow. A business decision-maker couldn’t quickly find the part relevant to them.
The more users scrolled, the less clarity they had. The journey was passive consumption, not exploration.

→ Impact: Users got lost mid-scroll, unable to find what mattered to them. Exploration turned into frustration.

The “Product Without Depth” Problem

Each feature was presented as a bullet list rather than a solution. There was no framing around business problems, solutions, or use cases.

There was no sense of MonieLink as a scalable product platform with distinct modules and future growth potential.
To a user, this felt like a vendor brochure rather than a fintech product they could build with.

→ Business Impact: Potential leads couldn’t connect MonieLink’s features to their real-world needs, making it harder to see why they should adopt it.

The Trust Gap

Design-wise, it looked more like a generic service page than a modern fintech platform.
Without a clear structure or polished presentation, it weakened credibility - a critical factor in fintech, where trust is everything.

→ Impact: Confusion for users, lack of engagement, and a platform that wasn’t telling its own story.

Problem with the User Interface

Walls of text with no hierarchy

The old subpage relied heavily on long, unstructured paragraphs.

With no clear headlines or scannable structure, users had to work too hard to find MonieLink’s value.

→ Business Impact: Cognitive overload, causing many visitors to skim past key offerings or abandon the page altogether.

Static, brochure-like experience

The old UI felt flat, with no interactivity or motion.
The more users scrolled, the less clarity they had. The journey was passive consumption, not exploration.

→ Impact: The lack of engagement created a drop in exploration and curiosity, especially for first-time visitors.

Weak trust signals in design

Outdated layouts, inconsistent spacing, and lack of visual polish hurt credibility.

In fintech, where trust is everything, this gave off the wrong impression.

→ Impact: Users questioned reliability before even exploring the product.

The Redesign Approach

I treated the redesign not as a visual refresh, but as a product rethink. The mission: reposition MonieLink as a scalable, product-first platform.

I worked across design, content, and strategy teams to:

Reframe Monielink as a Standalone Product
Strategise Content Architecture
Build for Scale
Establish Trust through Design

What Changed
and Why

What Changed and Why

Reframed Messaging & Value Proposition

Reframed MonieLink’s narrative from a hidden, unclear subpage under Montra into a standalone product, improving message clarity.

Quantifiable benefit: “Realize 6X Revenue Growth” sets a clear business incentive
Feature sections are streamlined under intuitive categories - Digital Banking, Merchant Acquiring, Card Issuing, Digital Lending, etc. - presented with clarity and modularity

→ Impact Users quickly grasp MonieLink’s breadth and relevance without overwhelming detail.

Modular Product Structure & Navigation

Features and solutions are separated into “Products” and “Solutions” - both designed for quick scanning.
Each encompasses clear roles: Products (e.g., Verifyed, SnapCred, Instacard, DUO), Solutions (e.g., Digital Accounts, Merchant Acquiring, Digital Lending)

→ Impact: Clear segmentation makes it easy for different personas - banks, merchants, lenders - to find relevant paths.

Conversion-Driven Flow & CTAs

Prominent “Talk to an expert” buttons appear consistently at the hero and solution/product pages.
Product modules include “Read More” links - complete with structured detail flows for deeper engagement.

→ Impact: Every screen directs users toward meaningful action - requesting demos, exploring deeper, or contacting the team.

Strengthened Trust & Credibility Signals

Credibility is conveyed through visual structure and language emphasizing security, compliance (“Dedicated SaaS with isolated environments”), and scalability..
References to backend infrastructure control, VPN connectivity, and cloud isolation reassure enterprise expectations.

→ Impact: The platform now feels enterprise-grade, replacing the old impression of being unreliable.

The New Experience

With the redesign, MonieLink’s site isn’t just an informational page, it’s a strategic product interface that:

Positions the product clearly → Users immediately understand MonieLink’s purpose, compliance strength, and developer-focused features.

Guides user journeys → Segmented flows for banks, merchants, lenders etc. reduce confusion and cognitive load.
Builds trust and credibility → Security cues and partner logos reassure high-stakes decision-makers.
Drives meaningful action → Contextual CTAs and clear next steps convert curiosity into demos, integrations, or inquiries.

The user journey now flows like this:

Arrive at homepage → instantly understand MonieLink’s identity and business value.
Explore tailored modules (Products or Solutions) matching role-specific needs → Dive deeper into features via “Read More.”
Engage via “Talk to an expert” to start integration

With the redesign, MonieLink’s site isn’t just an informational page, it’s a strategic product interface that:

Positions the product clearly → Users immediately understand MonieLink’s purpose, compliance strength, and developer-focused features.

Guides user journeys → Segmented flows for banks, merchants, lenders etc. reduce confusion and cognitive load.
Builds trust and credibility → Security cues and partner logos reassure high-stakes decision-makers.
Drives meaningful action → Contextual CTAs and clear next steps convert curiosity into demos, integrations, or inquiries.

The user journey now flows like this:

Arrive at homepage → instantly understand MonieLink’s identity and business value.
Explore tailored modules (Products or Solutions) matching role-specific needs → Dive deeper into features via “Read More.”
Engage via “Talk to an expert” to start integration

The New Interface

Visual Identity → Dark tones for a tech-forward feel, whites and grays for clarity, with orange/yellow accents for CTAs. Modern, sans-serif typography establishes hierarchy and readability, while minimal abstract graphics, icons, revenue charts, and client logos build credibility and engagement → transforms complex fintech concepts into a clear, trustworthy, and approachable experience.
Stronger Visual Hierarchy → Minimal, whitespace-driven layout and Single-page scrolling layout → Guides users through a clear narrative (intro → features → benefits → CTAs) with distinct sections, whitespace, and subtle dividers for logical progression.Users now grasp value in seconds, reduced cognitive load, higher engagement.
Trust-Centered Visual Cues → Trust signals (security, KYC, 2FA, client logos) are emphasized early to build credibility in a high-stakes fintech environment. Narrative flows from problem → solution → benefit with data-backed claims, optimizing conversion.

Business Impact

Repositioning: MonieLink shifted from a hidden feature under Montra to a recognized compliance product.

Improved engagement: Clear pathways reduced friction and kept users engaged longer.
Trust & credibility: Visual trust anchors reduced skepticism, leading to more inquiries.
Conversion-ready: Contact requests, demo bookings, and documentation views increased.

Repositioning: MonieLink shifted from a hidden feature under Montra to a recognized compliance product.

Improved engagement: Clear pathways reduced friction and kept users engaged longer.
Trust & credibility: Visual trust anchors reduced skepticism, leading to more inquiries.
Conversion-ready: Contact requests, demo bookings, and documentation views increased.

Repositioning: MonieLink shifted from a hidden feature under Montra to a recognized compliance product.

Improved engagement: Clear pathways reduced friction and kept users engaged longer.
Trust & credibility: Visual trust anchors reduced skepticism, leading to more inquiries.
Conversion-ready: Contact requests, demo bookings, and documentation views increased.

Key Takeaways

This redesign was more than a visual refresh - it was a structural, storytelling, and product-clarity elevation for MonieLink.

As a Product Designer, I identified systemic risks: hidden positioning, technical overload, weak trust, no funnels.
As a UI/UX Designer, I built solutions: narrative reframing, segmented journeys, trust-driven design, and guided funnels.

MonieLink now communicates its rich SDK ecosystem fluently, builds trust at every scroll, and converts intent into action.

Project

MONTRA

Download Resume

Delhi, India